My name is jolaoso wasiu Adebayo. I’m from Ogun State. I’m 24 years old and a graduate of Sociology from the University of Ilorin. I’m a jovial person but I’m not very outgoing and I have a strong bias for monochrome images. I started shooting professionally in 2013 but had been trying the whole thing since 2011. I’m open to learning and I think people learn every day. If you’re reading this, it’s important to know nothing is a waste. Every information should be filtered through for some core facts that can help in the general growth process, so even if photography is not your thing, you could still pick up a thing or two.
If you’re going to approach a photographer, approach him or her with value, let the photographer know they stand to benefit from the content that you would like to create with them and state it if you have a budget or you want a collaboration.”
There’s no denying that harsh contrasts and texture photography is a signature of rising photography star Adebayo Jolaoso, which are becoming increasingly unique across fashion ads and editorials, garnering Adebayo more work. It’s easy to see why: The 24-year-old has photographed ad campaigns for brands like Lagos Fashion Week, Polo Avenue, also recently shot for GTBank Fashion Week, Shea Moisture Nigeria and a few to mention.
- What was the first big gig you landed?
I really don’t talk about my gigs, it’s more about the work created and its value, so for me, I’ll say a job I did for GTBank fashion weekend.
- After nysc why did you decide to do photography?
It’s something I love so much and I was already getting paid for doing while in school, so why not?
- When you finally decided to do photography for a living, did you feel like yeah this is it?
I had always known all through University that I wanted to be a photographer but when school was over and I had to face that reality of actually doing photography for a living, I was a bit scared, to be honest. I mean, fear of failure and all but it’s been good. It could be better but it’s been good. I decided to focus on photography after my youth corps program.
- How would you describe your style of art? and where does the inspiration come from?
My style is based on harsh contrasts and texture. I like to see a clear difference between white and blacks or brightness and darkness in images. I’m inspired by everything around me, music, nature, art, other photographers, clothes, people, and architecture.
- Why is shooting editorial important to you?
Editorials allow flexibility and make it easier for everyone working on the project to express themselves freely. Editorials with a theme in mind have the power of unpredictability and cannot be overemphasised. I also have an obsession with magazines.
- You’ve worked for the luxury brand “polo avenue”, also shot the 2018 massive LFDW campaign shoot, how did you come about that?
Honestly, my jobs are mostly recommendations from people in the fashion industry.
- How would you advice models to approach a photographer they’ll like to work with?
I think models should approach photographers and everyone generally with the kind of respect they believe they deserve. Models are really special and should not be underestimated or looked at like they don’t matter. If you’re going to approach a photographer, approach him or her with value, let them know they stand to benefit from the content that you would like to create with them and state it if you have a budget or you want a collaboration. Also, always bring your A-game.
- Do you have a dream project?
I have a few, I’ll let you guys know when it’s ready.
- Where do you see yourself in 5-10 years?
I really don’t know. I have dreams but I can’t predict the future. I’m taking it one day at a time because I want to enjoy my growth and everyone around me. I just want to make beautiful photographs.
- What changes would you like to see in the Nigeria modeling industry?
I’ll like to see models being paid more, models interacting more and models being represented effectively.
- Walk me through the step-by-step process that you went through to get to where you are today. What was the first thing you did? Next?
It’s a very very long story, like really really long. But let’s just say I’ve had the help of a lot of people, firstly my older sister, Mr Hakeem Salaam and myself. I got a camera and always hung out at HSP studios and learnt some stuff here and there. When I got back to school, I would organise small shoots and retouch until I got better.
- What are you looking forward to the most this year?
Being a better photographer and working with some strong brands in Nigeria and the international fashion scene.
- Is there any shoot that stands out for any particular reason?
Not really, I treat all my shoot with the same value, even if it doesn’t come out as good.
- 3 Reasons why you would test shoot with a model?
(I) For me, it’s about your looks. If the model’s style fits into the content I want to create, why not?
(II) To see how good my skills are as a photographer and to test my limitations while photographing.
(III) To create a body of work that would serve as a study and sometimes good content for both the photographer and model.
- If you’re to reflect on what you expect from Models Talk, what would it be?
I don’t have any major expectations, I already love what the platform stands for.