In our previous post, [Types of modeling]we discussed the importance of knowing your modelling area, here are some in-depth explanations to each type of modelling, as previously discussed.


Most high fashion/editorial models in Nigeria are young, tall and slim, editorial modelling is usually not about selling a product but selling a story ,you see models grace popular magazines such as vogue, complete magazine,  Genevieve magazine, schic magazine etc. it’s usually edgy, sharp facial/ bone structures and unique features that are usually considered less conventionally attractive is an added advantage for models in editorial.


Fashion modelling sells a lifestyle, fashion models work to promote brands for top fashion designers like Lisa Folawiyo, Deola sagoe, Mai Atafo, Ade bakari etc… clothing is pulled by designers for taller models, standard measurement (statistic) for fashion female models are height 5:8 preferable 5:9 to 6:0 tall, waist 23- 24, hips 34-35, burst 32-34, male model 5:11 preferable 6ft, chest 40, waist 31-33, inseam 34, shoe size 9 and 12, anything below this sizes makes it hard for clothes to hang properly however even the perfect statistic is not a guarantee for job, charming charisma is never a bad idea personally i have seen situations where client work with models that do not meet their physical specification but are charmed by the model’s personality which sometimes shows ability to deliver which is very important to every brand/casting director or photographer. modelling agencies, clients or photographer look out for what the model present to determine whether or not they can be editorial/fashion models.

Designer: Mazelle Studio
Photographed by Bolaji Odukoya
Stylist; Moashy styling
Model; Amarachi ironkwe


Runway models are also known as catwalk models, this model grace the fashion show to showcase clothing and accessories for potential buyers, this model have very strict requirement especially if you walk major fashion shows like Lagos fashion design week, GTB fashion week, Mercedes Benz fashion week (south Africa) Africa fashion week etc. however the requirement might be less strict depending on the market/show, also you have to learn to perfect your walk with a good posture , a strong and distinctive walk. Standard requirement for female runway models are height 5:8 upwards preferably 5:9, burst: 32-34 waist 23- 24 hips 33-34, male model’s height: 5’11 preferably 6’0 waist 31-33. This statistic above is very important for a runway model if you want to end up walking the show because models are hired to fit the cloth designers make for their collection, except you are, Oluchi Orlandi or Tyson Beckford then would cloth be made to fit you for a show.  

Photographed by Seye Kehinde
Model Vcheuba
Lagos fashion designing week


Commercial modelling is also a very lucrative part of modelling in Nigeria or anywhere in the world although many people overlook it, they’re lot of commercial models making lot of money but still remain unknown unlike fashion or runway modelling commercial models mostly do not get all the attention/publicity fashion or runway models get, with the right gradation and self-confidence you can gain fame through commercial modelling, the best part of commercial modelling is you don’t need a specific measurement(stats)  possess, Age, Shape height and size. you can be absolutely anything in the commercial industry without modelling class or special training they’re still some specific requirement for commercial modelling which mostly entail basic acting skills and training of course, this is because commercial models are majorly given roles like doctor, banker etc., they’re essentially models that look like everyday people for advertising product as drugs, foods, drinks, places and more.


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